Marketing directors
Create and manage a major web presence easily and with lower overhead than previously possible.
- no software installation, IT staff or webmaster required
- non-technical writers and editors can maintain websites of any size
- you can start websites small and grow them very large, without committing to large costs in advance
- apply multiple designs to the same content and optimize each for different platforms (eg for desktop browsers and smartphones)
- design changes are easy and do not cause problems for live sites
Maintain consistent presentation of brands and products across multiple websites.
- create and maintain any number of micro-websites
- enjoy complete web design flexibility, with no restrictions imposed by Raconteur
- prototyping is easy and fast
- full website previews available prior to making changes ‘live’
Benefit from high performance websites.
- static pages give fastest possible response to website visitors
- propagation of changes is fast (typically seconds or minutes rather than hours for very large websites)
- websites can respond well to unpredictable surges in traffic